Designing of trademark Titark and mark usage guidelines. Titark is a new modern material of golden colour for domes of cult buildings. The main task was to develop a trademark with confident and reliable character, which would reflect the basic properties of the material, such as: protection, safety, durability and glitter of gold.
—1 Usage — Domes of cult buildings are considered to be the objects of usage of the material.2 Protection — Shield symbolizes protection, provided by the material.
3 Safety — Ark is a symbol of protection and safety and is a part of the material name as well.
4 Name — T – the first letter in the material name.
5 Glitter of gold — Golden colour of the material and its glitter are shown through sign’s colour and light break.