Tom Solo - International Photographer Brand Identity
- T O M S O L O - B R A N D I D E N T I TY
- Tom Solo is an international photographer based in Frankfurt, Germany.With an impressive and ever growing client list, Tom required an identity andwebsite that would help reflect this.
Tom commissioned Mash Creative to create a versatile identity that couldbe used across various touch-points including a CMS portfolio website,stationery and other print collateral.
A subtle logo marque was created within a circular holding deviceimitating the Leica S2 viewfinder - Tom's weapon of choice. A colour scheme ofbronze and cream were chosen to convey style, luxury and quality - the verythings that are portrayed in many of Toms images.
The stationery consists of Bronze foiled letterhead, compliment slip andduplexed business card. In addition to this a rubber stamp and desktopde-bossing machine were also produced - this allows for additional items suchas envelopes and poster tubes to also carry the marque. The logo size isthe same throughout all collateral, helping to achieve consistency through allbrand communications.
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