SUMBER WARAS | Traditional China Medicine
Branding & Identity Design
Sumber Waras is traditional Chinese medicine shop in Indonesia. Drug treatment system using traditional ingredients and formulated from herbs that are taken directly from China. Sumber waras build from the time of the 19th century
Concept Branding & Visual Identity in brand sources Sane is inspired by the time stamp china dynasty Ming, and using ginseng as a symbol of health, strength. And ginseng also known as plant capable of generating stamina.
The impression we want presented in branding Traditional Chinese Medicine is more toward the modern with the classic concept of merging china. The use of ornamental china asia adds branding concept in the presentation Sumber Waras
According to Taoist philosophy, ginseng is described as having the nature of a little cold because he grew up on a cold and misty mountains. Because of this he is said to have properties more yin (negative energy).
Ginseng is also thought to have fewer properties Yang (positive energy) as it grows on the slopes of the mountains, which is considered as Yang.The power to heal.
Of the five elements recognized by Chinese medicine, ginseng is considered as an element of the Earth due to the growth habitat in the mountains. Naturally he was a little sweet.
Each element of the five elements of ancient China have organs that correlate to them. Spleen and stomach belong to the Earth element, therefore, the sweet taste of ginseng can build Yang from the spleen and stomach, sending energy throughout the body. According to Chinese medical plants, sweet taste to moisturize, nourish, and increase vital energy.
Ginseng is a plant that most precious of all the plant used since ancient Chinese physicians, at least 5,000 years ago. There are many health benefits derived from it, many leading Western scientists are considering how the plants have such a broad therapeutic range. The answer is relatively simple if we can understand what is known very well by Chinese physicians, the main effects of ginseng in the body is to normalize the function of the pituitary gland.