Branding, identity & UX Design for social analytics tool Trendlens
- A branding campaign developed for Trendlens, for part of our Branding & Visual Communication
module in Hyper Island. Trendlens is a social media analytical tool that works as a see-through lens
for the web, clarifying patterns of trends and information. Trendlens collects data from different social media
platforms like Google, Facebook, Twitter, news portals and blogs. Their service demonstrates the chain
reactions, or ‘ripples’ of events happening within the interweb.
The Brand ManifestoOur vision for Trendlens is an image synonymous with steadfastness, clarity, intelligence, and future vision.
The logo for Trendlens is a testament to how they handle and deliver data with innovation. We liken their
methodology to the process of white light (the input) passing through a prism before refracting into a
spectrum of colors (the output). Like a prism,Trendlens takes raw data, processes it and delivers it with concise
graphical representations that are visually appealing to the users.
Creative & Copywriter: Warren Teo
Art Director: Patrik Lythell
Art Director: Malin Lindvall
Graphic Designer: Sebastian Hallqvist
Web Designer: Younus Abdalla
Project Manager: Pernille Halvorsen