- Branding ServedProject Featured On:Branding Served — 9/27/12
Trimmet tegnestue (Trimmet architects)
- TRIMMET TEGNESTUETrimmet Architects
- TRIMMET Architects is a small business that manages and delivers
construction projects of all sizes. The identity is subtle and toned down
in its expression, but also exudes quality and professionalism.
LOGO AND COLORS
The logo draws references to the construction industry and the significant slash in the Logo (R)
is put into the illustrations and visual elements that are part of the overall identity. The colors are
with their dimmed and tranquil colors inspired by natural materials used in a building process:
wood, stone, brick, clay, copper ...
The icons are drawn in a single, thin line, in order to maintain the studio's style using references from
architectural drawings - simple, tight and geometrical. For the same reason, we have chosen to make
simple patterns like texture to Trimmet Architects. The lines are taken from the R in the logo and
duplicated to form the hatched pattern.
The pattern is used in different contexts - eg. the icons. They are generally thought of as only brown,
but online they will also appear as green when you mouse over them and click.
We collaborated with photographer Morten Lundrup. The image style is deliberately chosen in black /
white as it gives a more heavy and masculine expression that fits well on the industry and gives a
heaviness in their expression.
- LETTER LINE
Trimmet optimizes methods and habits in the construction industry and a natural step was to place
all their work online to share photos from the construction meetings etc. The design is also compatible
with the iPad. The website is kept simple and minimalistic.