Vivatamtam Luxury Wedding Boutique
Brand Identity Renewal. 2012
Art Direction + Branding
/ Commercial Work
The “Vivatamtam” (which means festival) is wedding dress boutique in Seoul, Korea.
In celebration of their 7th anniversary, They wanted to upgrade their brand positioning and requested us to renew whole identity system. In this project, our main goal was to highlight the originality of Vivatamtam and make a differentiated design from other brand’s images that are just lovely or too decorative style blindly. Therefore, we focused on the 'wedding' itself and added the related key words: 'Union', 'Special'
and 'Holy'. The ultimate changes included a new logo, graphic symbol, stationary, and interior design
Featured on Behance Branding Served (4th Feb, 2013)
Worked with MAEZM(Space design studio)
Vivatmatam(Wedding boutique, South Korea)