The “Viva tamtam” (which means festival) is wedding dress boutique in Seoul, Korea.
In celebration of their seventh anniversary, They wanted to upgrade their brand
positioning and requested us to renew whole identity system.
In this project, our main goal was to highlight the originality of Viva tamtam and
make a differentiated design from other brand’s images that are just lovely or too decorative style blindly.
So, we focused on the “wedding” itself and added the related key words: “Union”, “Special” and “Holy”.
The ultimate changes included a new logo, graphic symbol, stationary, and interior design.