Wallas Inc. is an integrated communications agency named after Graham Wallas, who presented one of the first models of the creative process. So when we were designing the identity, we thought: What better color to represent an ideas company, than Yellow? We were tasked to create their identity consisting the word mark, complete with a corporate identity guidebook; and designing all other communication devices. The word mark on the name card is printed with foil blocking onto the PMS 116 320gsm uncoated stock. The project was featured on various design portals and books such as Lovely Stationery, Branding-Served and Choi’s Gallery.