- YOU EARTH ASHYou Earth Ash is a jewellery shop based in sheffield. The jewellery is inspired by natural elements, materials and geometric rock formations.As the business has grown it is now looking to move into both jewellery and clothing. The new identity brings a cleaner and more professional aesthetic more suitable for the consumer. Three typefaces were created for the use within the logo. I created the typefaces by modifying the font "Bauer Bondi", I brought it up to date by removing certain serifs and adding horizontal lines.