The goal was to develop a brand positioning, name and visual identity for a new internet project on streaming television-content.
The brands target audience is people ranging from 25 to 40 years of age. They live active lives, are in to new technology, have a wide range of interests, well educated, and are able to laugh at themselves. This brand is being positioned not just as web-TV, but as a fundamentally new way of watching television. Being able to decide what you want to watch and when is exactly what freedom of choice is all about; this is none other than Personal TV.
Our brand has a good sense of humor and is able to take a joke. Zoomby is a sarcastic name that makes fun of people stuck to their television screens like zoombies. Eyes, a symbol of something alive, natural, on the move and ever changing, are the chief element of the brands visual identity.