Behance Served Sites

Served is a collection of sites that showcase category specific content from Behance, the world's leading platform for creative professionals across all industries.

View All Served Sites →

case study 001

Info
Statistics
Created:
Last Edited:
4615
179
17
Description
Objective: The objective of the 2006 Client Advisory Board Meeting was to introduce the new “scientific” messaging and branding of TeleTech ® and our Human Capital (Hc) capabilities to our embedded base clients attending the conference. Our Winter session focused on the role that deeply engaged frontline employees can have in creating a positive, material impact on our clients’ customer satisfaction and retention, and consequentially the bottom line. Strategy: Our Design Strategy was to find a connection between our Human Capital offering and the science of customer management. Solution: Our solution was to utlize metaphoric symbolization of a “lab” and “team field testing enviroment” aesthetic. We designed our mechanics utilizing metallic substrates, anti-static bags, synthetic paper, and typographical lab packaging metaphors—to convey to the audience that they are a group of field experts (Lab + Scientific) and have been commissioned to go out in the field and conduct research to better understand the Human Capital product offering. All of the printed mechanics were digitally printed. Results: The entire event delivered a revenue to expense ration of 34:1. BMA Gold Key Awards // "Best In Production" // Campaign location: Torrey Pines Golf Course, La Jolla, California
Share
  • case study 001
    client advisory board meeting // event campaign branding // fall '06
  • Solution: Our solution was to utlize metaphoric symbolization of a “lab” and “team field testing enviroment” aesthetic. We designed our mechanics utilizing 
metallic substrates, anti-static bags, synthetic paper, and typographical lab packaging metaphors—to convey to the audience that they are a group of field experts (Lab + Scientific) and have been commissioned to go out in the field and conduct research to better understand the Human Capital product offering. All of the printed mechanics were digitally printed.

  • exhibit A :: Event Micro-Site
    • micro-site for CABM attendees that captures reservations and delivers personalized travel plans
    • site pages include: dates + agendas; locations + logistics; and attractions
  • exhibit B :: Hydration Field Gear
    • VOSS® still water wrapped in a metallic label system
    • digitally printed
  • exhibit C :: Invitation  
    • event invitation using Yupo paper and wrapped in a white label system
    • rubber band bound
    • shipped via UPS in anti-static metallic bag; digitally printed
  • exhibit D :: User's Manual Field Gear
    • event information and notes binder wrapped in a white label system
    • printed metallic card stock used inside binder pockets
    • digitally printed
  • exhibit F :: Writing Instrument Field Gear
    • laser etched lamy® retractable pen packaged in an 8ml test tube with coordinating cap
    • digitally printed

  • exhibit E :: Table Tents
    • personalized and color coordinated client and TeleTech table tents
    • digitally printed
  • exhibit 1 :: Main Stage Signage
    • oversize stage left and right signage printed on metallic large format paper stock
    • digitally printed
  • exhibit 2 :: POR Signage
    • point of registration signage printed on metallic large format paper stock
    • digitally printed
  • exhibit 3 :: Hanging Door Signage
    • various hanging door way finding door signage printed on metallic paper stock
    • digitally printed
  • exhibit 4 :: Door Signage
    • break out room way finding signage printed on metallic paper stock
    • digitally printed
  • exhibit G :: Lanyard Field Manual
    • customized lanyard and lanyard materials for event attendees
    • printed on metallic card stock for event staff
    • digitally printed
  • exhibit H :: Libations Field Gear
    • wine holder with wine wrapped in metallic label system on corrugated cardboard packaging
    • digitally printed
  • exhibit I :: Projectile Field Gear
    • Titleist® Pro V1 golf balls sealed in anti-static bag and wrapped in metallic label system
    • digitally printed
  • exhibit J :: Prevention Field Gear
    • custom printed lip balm + sunscreen lotion dispensers packaged in an anti-static bag with metallic label system
    • digitally printed
  • exhibit K :: Prevention / SPF 15 Sunscreen + Lip Balm Field Gear
    • custom printed lip balm + sunscreen lotion dispensers
    • digitally printed
  • exhibit L :: Emergency Field Gear
    • custom embroidered first aid emergency kit packaged in anti-static bag and wrapped in white label system
    • digitally printed
  • exhibit M :: Headwear Field Gear
    • coordinating custom embroidered golf visor packaged in anti-static bag and wrapped in white label system
    • digitally printed
  • exhibit N :: Restoration Field Gear
    • laser etched divit and cigar cutter packaged in anti-static bag and wrapped in metallic label system
    • digitally printed
  • exhibit O :: Repository Field Gear
    • custom printed thumb drive packaged in anti-static bag and wrapped in metallic label system
    • digitally printed
  • exhibit P :: Maintenance Field Gear
    • personal necessities kit packaged in an anti-static bag and wrapped in a metallic label system
    • digitally printed
  • exhibit Q :: Research Field Gear
    • event speaker's book packaged in an anti-static bag and wrapped in a white label system
    • individually signed
    • digitally printed
  • exhibit R :: Outerwear Field Gear
    • coordinating custom embroidered spyder® ski jacket
    • coordinating custom embroidered Victoronix® uni-strap backpack
  • exhibit S :: Outerwear Field Gear
    • coordinating custom embroidered spyder® ski jacket packaged in anti-static bag and wrapped in white 
    • label system
    • digitally printed
  • exhibit T :: Luggage Field Gear
    • coordinating custom embroidered Victoronix® uni-strap backpack packaged in anti-static bag and wrapped in white label system

Comments: ( Comments )