Idealist.org Brand Refresh
Client: Action Without Borders
thehappycorp was approached by the Idealist team in 2007 to help
articulate their mission and refine their brand mark in order to make
sure that the brand was rewarded for its good deeds. Here are some
examples from our multi-year design relationship. One of the most
defining moments was when we connected Yellow to Image, Blue (like
water) as Connect, and Green (like go) as Action.
THE BUSINESS CARDS
We tried many variations on the idea of "CONNECT" and discovered that
connecting the front and the back of the business card made for a
My team worked closely with the Idealist management team to
collaborate on visual design, interaction-design, and the development of
iconography for a new version of the site.
We developed a hand painted version of helvetica to be a special font
to be used in advertising, communications, and illustrations.
We developed an illustration style based on the logo, that could be
used in communications materials, leveraging the painted logo mark.
Doug Jaeger served as creative director and art director on this project while he was Founder / CEO of thehappycorp global.
For more information about this project, visit us at JaegerSloan