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identity / TravelSim

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Cover-it-all identity for a leading international roaming SIM provider.
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  • TravelSim global roaming card
    TravelSim has about 3 million customers worldwide. However, before they called us we didn't even know that this kind of service exists. The simple idea of saving up to 85% on international calls using their SIM card was just too good to be true.

    So that was our task at Brand Manual - make this brilliant service more accessible - and more believable. Besides a clear visual identity that also meant cleaning up the language of the service, focusing only on the core benefit. 

    Travel. Talk. Save.
    Strategy & copy by Margus, art direction by Dan, applications by Markko, Slava and Joonas

  • Simple. 
    Now apply consistently.

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