The UK's premier, ethical IT/e-waste disposal experts, r3 environmental solutions, contacted dbcs asking if we could create a fresh corporate identity for them that more accurately reflected the success of the company's status, achievements and market position built up over their first 10 years of trading.
The brief was to create a strong and instantly recognisable brand that would stand out prominently in the crowded e-waste disposal market place.
Re-enforcing the "ethical" angle was also very important to r3 in an industry that has seen it's reputation slashed in recent years due to some of the "less-than-reputable" recycling companies that have been known to send retired IT product, some containing high levels of mercury and other toxic components, to open dumps or land-fill sites in third world countries.
Here you can see some of the fruits of our labours for the initial stages including brand and identity design materials, business stationery, vehicle and signage livery and workwear branding along with some initial posters and advertising placed to announce the re-launch.
The remaining stages of r3's brand repositioning process: main advertising campaign, corporate brochures, exhibition stand/material and corporate web site design/re-design will appear here as separate projects once each stage is completed.